A human designer bringing taste and meaning to human‑centred products.
I’m Udhaya, a product and visual designer at IBM Consulting in Bengaluru. For 18 years I’ve designed websites, apps and the systems behind them, most recently an airline’s bilingual website and AI tools for enterprise teams.
Two projects, told in full.
Case studyRiyadh Air
01 · Airline · 2023–2025Sole designer on the airline’s corporate website, campaigns and email for over a year, in English and Arabic, on desktop and mobile.
PrivateCase studyA US telecom company
02 · Enterprise AI · 2025An AI chat that helps employees complete HR transactions. The story covers the process, the flows and the design decisions.
More work at IBM
Apps, portals, dashboards and brand work for IBM teams and their clients.
Before IBM, I was an art director.
Campaigns, identities, print and web for hospitality, workspace, real estate, industrial and consumer brands.
From visual design to the whole product.
I started in UI design at Infosys, did graphic design at NIF Ahmedabad, and spent five years as an art director. At IBM since 2018, I work across the product: structure, flows, systems and the final screen. I often work as the only designer, close to developers and directly with clients.